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Audience research

Our Audience Research and Advocacy team is a world-leading authority on evaluation. Operational for twenty years, it’s now one of the oldest and biggest departments of its kind in the UK.

The team ensures all our exhibitions, programmes, and online resources are truly audience focused and that we deliver memorable and inspiring learning experiences. We do this through researching the needs, wants and expectations of audiences, then advocating for these throughout the development of our products.

We’re involved at every stage - before, during and after a project is developed and in all cases, the permanent team builds a library of knowledge about audiences and feeds back lessons learned to future projects.

The team’s influence stretches from the production of individual exhibits up to a strategic level, and always supports the Museum’s ambition to be the leading international museum championing the understanding, enjoyment and prestige of science in modern society. 

To learn more about the work we do please email: Audience.Research@sciencemuseum.ac.uk.

Current projects

Enterprising Science

Enterprising Science